The Stigma of Mental Illness: Undiagnosed and Untreated Essay -- Isolat

Madhouses, looney bins, insane asylums, monsters, witches, and lunatics. These are the terms that haunt both the mentally ill and the facilities that provide their treatment. The stigma of mental illness prevents persons in need of treatment from seeking help for their mental illnesses. The roots of the stigma of mental illness need to be dissected to reduce the discrimination, prejudice, and stereotyping of the mentally ill. There are things that can be done to prevent this stigma including changes in federal policy, public cooperation, and individual advocacy. 1. HISTORICAL CONTEXT Civilizations have tried to cure the mentally ill since prehistoric times. Often it was believed that these people were victims of possession by demons, or were witches. Doctors Eric Snitchler and Kevin Harris from Northern Illinois University noted that â€Å"Archeologists have uncovered skulls with holes drilled in them dating back as far as 8,000 B.C†¦the holes may have been drilled into the skull as a means of releasing ‘evil spirits’ that were trapped inside the head causing abnormal behavior.† This surgery, referred to as trephining, is still practiced by some African tribes today. In the Middle Ages, Europeans left the mentally unstable alone unless they proved to be dangerous. In the 1600s Europeans began to isolate the mentally ill. They treated them poorly and chained them to walls and left them in dungeons. After the French Revolution, some establishments were reformed and patients were given more freedom and more pleasant living conditions; however, many people were still mistreated. In America, the mentally ill were locked up with criminals and hidden from the outside world. By the late 1800s, many state psychiatric hospitals were ... ...al. â€Å"The ‘Backbone’ of Stigma: Identifying the Global Core of Public Prejudice Associated With Mental Illness.† American Journal of Public Health 103.5 (2013): 853-860. Business Source Premier. Web. 3 Feb. 2014. Shrivastava, Amresh, et al. "Clinical Risk of Stigma and Discrimination of Mental Illnesses: Need For Objective Assessment and Quantification." Indian Journal of Psychiatry 55.2 (2013): 178-182. Academic Search Complete. Web. 10 Feb. 2014. Snitchler, Eric, and Kevin Harris. â€Å"History of Abnormal Psychology.† Online Posting. Northern Illinois U, Spring 2002. Web. 28 Feb. 2014. "Timeline: Treatments for Mental Illness." PBS. American Express, 2002. Web. 28 Feb. 2014. Vogel, David L., Nathaniel G. Wade, and Shawn Haake. "Measuring the Self-Stigma Associated with Seeking Psychological Help." Journal of Counseling Psychology 53.3 (2006): 325- 37. Print.

Fevicol

Fevicol was launched in 1959 and has a long history as a brand used exclusively by carpenters. It later moved into the everyday use category. The campaign, developed by Ogilvy & Mather, was initially aired across the country in teaser poster ads and prints. The advertisements are created in the old traditional Indian cinema poster style, with ‘hand painted’ graphics and vivid colors. The ad takes on the form of a mini movie with a father dressing up his daughter as a male character for a skit. To complete the look, he glues on a moustache with a drop of Fevicol. Unfortunately for his daughter, it stays in place for good. The moustache is with her through good times and bad, until her very last breath. A baby with a moustache is born the moment she passes away as a nod to the concept of reincarnation. Piyush Pandey, executive chairman and CD for South Asia at Ogilvy & Mather was initially tasked to develop a campaign for another brand under the Pidilite umbrella, Fevitite. â€Å"Fevitite is too small a brand for a big idea like this. Take the money all over again and shoot it for Fevicol, and that was the beginning of everything. † Ogilvy & Mather has turned a brand that does not immediately lend itself to creativity into an advertising legend over the past five decades. Work for the brand has scooped 99 awards over the past twenty years. â€Å"To be honest, we didn’t have a clue about the brand aspect when we started out, back then. Piyush happened to us, and I would say 1988-1999 was when the big leap took place,† said Madhukar B Parekh, managing director of Pidilite Industries.

How Does Obedience Affect The Working Relationship Between...

It has been over 40 years since Stanley Milgram s famous experiments on obedience. The topic of obedience has been explored for centuries and there continues to be more to learn. Why do people obey authority? Are some groups of people more prone to obey authority than others? Does the environment play a role in how far people go to obey orders? These questions were asked after the actions of Germany during World War II (Houghton 2009). The situationist perspective and bad barrel theory are basic theories of obedience. The situationist perspective claims that people will neglect their dispositions if placed in a powerful enough situation (Houghton 2009). The bad barrel theory, coined by Philip Zimbardo, says that if you put people in a bad situation, the situation can take over (Houghton 2009). Stanley Milgram s shock experiment and Philip Zimbardo s Stanford Prison Experiment are two popular experiments of obedience. How does obedience effect the working relationship between doctors and nurses? Is there a tipping point in which nurses refuse to carry out the doctor s orders? Is there a point where doctors refuse to work with nurses that question them? Does gender play a role in this working relationship? If so, how? Physicians know their professional status, but are aware that it is favorable for them to treat nurses with respect and acknowledge them as a valuable team member of the health team (Devine 1978). 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